London public unleash their own strategic destruction to earn copies of a brand new video game
A car filled with over 100 copies of a brand new video game was left in busy central London areas yesterday, with passers-by encouraged to ’smash and grab’ in order to celebrate the launch of Red Faction Guerrilla on the Xbox 360Â® video game and entertainment system from Microsoft and PLAYSTATIONÂ®3 computer entertainment system and get their hands on one of the first copies of the game for free.
During the day, footage captured hundreds of passers-by picking up the sledgehammer left chained next to the vehicle in Covent Garden, London, and smashing their way to success and grabbing a copy of Red Faction Guerrilla, a new destruction-based game released by THQ on Friday 5th June.
Simon Watts, PR Manager, UK & Europe for THQ, said: “Because Red Faction Guerrilla features the world’s most realistic destruction engine, we thought that it would make for an interesting experiment to find out how many people, going about their everyday business, would stop in a busy city street to work out some stress by smashing their way into a car to earn a copy of the brand new game.”
(Following the ‘Smash & Grab’ activity, the car used will be recycled.)