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Sennheiser gets exclusive UK distributor

Posted by GG Goblin On November - 17 - 2009

Sennheiser, manufacturers of quality gaming headphones and microphones, appoint Realtime Distribution as exclusive UK distributors.

Sennheiser gaming headphones and microphones are known for their quality. Sennheiser have recognised that the majority of gamers in the UK use PC’s. To this end they have a broad range of headphones and headsets to suit any kind of wallet, from the budget range to the professional gamers range.

Mark Reed, MD of Realtime commented;
“PC gaming is a huge industry,”. “Some players spend as much as 28 hours per week gaming and an enduring myth is that it’s a solo activity.”

Many of the most popular games are team activities and the eSports competitive gameplay element brings prizes of up to a million pounds to the best players. Team members can be anywhere – from in the same room to each person being on a different continent – and that, coupled with the very nature of games such as World of Warcraft, Counterstrike and Call of Duty, means that clear communication is absolutely vital.

“PC is the only platform that can competently handle multiple teams playing other multiple teams in a tournament or ladder based system,” continues Reed. “Communicating with your other team members is what makes the involvement and strategy of the game so much more immersive. Therefore, to be as effective as possible, you need a really good quality headset and microphone.

“From our perspective, Sennheiser is a key manufacturer”. “While it is well established in other market sectors, so far its relatively recent expansion into the gaming market has only been picked up on by professional eSports teams.”

“What Realtime aims to do is bring Sennheiser much more into this side of the consumer market, taking its excellent brand values and existing use at the professional level of eSports to mass-market online gamers who want to use the technology, but may not necessarily be aware of Sennheiser as a brand.”

Mark Andrews, Product Manager for Sennheiser Communications agrees, adding, “Brands that are high profile in professional circles aren’t always as well-known in all areas at consumer level, despite being at the cutting edge of their respective technologies. By appointing Realtime Distribution as the sole UK distributor of our gaming headsets and headphones, we believe that Sennheiser will soon be as familiar a name to gamers as it is to musicians and audio professionals.

“We very much look forward to working with Mark and his team, in what we are sure will be a long and highly beneficial relationship for both companies.”



1 Response so far
  1. uberVU - social comments Said,

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    This post was mentioned on Twitter by GirlGamersUK: Sennheiser appoint UK distributor http://tinyurl.com/yjubdr7…

    Posted on November 17th, 2009 at 11:08 pm

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