Sheffield based independent game company, Tuna, are to produce Cover Girl (working title) for Channel 4.
As mentioned before by GirlGamersUK (http://www.girlgamersuk.com/2009/09/whats-in-store-for-channel-4/), Channel 4 have plans to bring a range of educational projects to the Internet. One of which is Cover Girl (working title), an online game where teenagers can use the tools of the glossy magazines to airbrush wrinkles, add or remove cellulite, shade ribs, abs, pecs, noses and otherwise prettify or uglify the model to fit the magazineâ€™s story of the week. The game is designed to show teenagers how these “perfect looks” are achieved and hopefully make them see glossy magazine pictures in a new light.
This project has now been given to Tuna, an independent games production company with over 13 years of experience. The game is due to arrive in the summer of 2010.
Andrew Crawshaw, Creative Director at Tuna, says:
“There is a wealth of opportunities out there for independent game developers to flex their creative muscles without working for traditional publishers. Working with Channel 4 gives us an excellent opportunity to innovate and create something daring like Cover Girl”.
Alice Taylor, Commissioning Editor for Channel 4, says:
â€œBeauty is a terrible thing: an enormous industry, a fleeting thing to have (if we have it at all) and nowadays, mostly an unnatural product of digital manipulation. The daily visual barrage of sculpted abs, cow-length eyelashes, unnaturally long thighbones, skin without follicles: what is it doing to the nationâ€™s self image, we ask ourselves?
COVER GIRL (working title) aims to help our teenagers understand that media and images are manipulated, designed, and very carefully. Armed with this knowledge, the next photograph of a wrinkle-free 44 year old might not seem quite so normal after all.
Channel 4 Education is very pleased to be working with Tuna Technologies, who have a reputation for both hard work and exciting creative techniques.â€