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‘Dart’ Energy Drink Raises Awareness

Posted by TurtleGirl On March - 8 - 2010

I like my energy drinks as much as the next person. I’ve discovered these energy drinks called ‘Dart’.

 
Their goal is to take an energy drink line and design a full packaging system for a non-profit organization, (RED) to raise money and awareness for AIDS. Solution: The entire Dart line was done in all red to stick with the (RED) idea which keeps it recognizable. The larger pill in which the drinks are packaged in opens up and is then able to be used as two cups

 
dart 1

dart 2

 
I think it’s a brilliant idea to raise awareness. It’s not until you get closer to the detail that something finally catches your eye.

 
dart 3

 
Hmm, I think I’ll take a rain check on that one!

 
Designed by an student at The Vancouver Art Institute

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