SEGA is teaming up with B&V, operators of national karaoke chain Karaok. This tie-up will result in promotions both in and out of the game.
In Yakuza 4, players will be able to visit a Karaoke Kan shop to perform karaoke songs via a rhythm mini game. Real world Karaoke Kan shops will feature a set of Yakuza 4 themed drinks from March 15 through April 30, if you live in Japan.These are named after the game’s four heroes. Karaoke Kan shops will also air an exclusive Yakuza 4 commercial and have Yakuza 4 posters lining their walls, similar to promotions held for Yakuza 3.