Club Nintendo Members in Japan get many benefits earned through Club Nintendo.
These Mario goodies include Super Mario and Animal Crossing fans in which there are four different varieties which can then be exchanged for 150 points for a limited time.
Also members can exchange their Nintendo points for any of the three Super Mario Posters for 300 points. I have to say the fans are pretty nice. Last time I looked on Club Nintendo, you had to gather tons of points to get anything decent.
The posters are pretty cool as well.