Electronic Arts and Renault today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renaultâ€™s forthcoming range of electric vehicles into one of the worldâ€™s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.
This Spring, Renaultâ€™s Twizy Z.E Concept car – will be made available to download free of charge by The Sims 3 players within an â€˜Electric Vehicle Packâ€™ (EVP), which will comprise a number of sustainable environmental items including solar panels and a windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a playerâ€™s in-game family by reducing their weekly virtual household bills.
â€œThis partnership delivers benefits for Renault and the consumer that are unique in todayâ€™s media landscape,â€ said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. â€œMillions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.â€
â€œThe Sims 3 players have demonstrated consistent enthusiasm for bringing cool â€˜real worldâ€™ brands into their virtual world,â€ said Steve Seabolt, VP of Global Brand Development for The Sims. â€œWeâ€™re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.â€
â€œElectric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters,â€ said Stephen Norman, SVP, Global Marketing for the Renault Group. â€œThis is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves.â€
This partnership was negotiated by OMD Fuse International on behalf of Renault.