Today Ubisoft announced an environmental initiative to eliminate paper game manuals, replacing them with an in-game digital manual for all titles on PlayStation3Â system and Xbox 360 video game and entertainment system from Microsoft. The program, the first initiative of its kind in the video game industry, launches worldwide with Shaun White Skateboarding this autumn 2010.
Ubisoftâ€™s digital game manuals will provide multiple benefits for the player and the environment. Including the game manual directly in the game will offer the player easier and more intuitive access to game information, as well as allow Ubisoft to provide gamers with a more robust manual. Ubisoft internal data shows that producing one ton of paper used in Ubisoftâ€™s game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTUâ€™s (equivalent to average heating and energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons.
â€œItâ€™s pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging,â€ commented Olympic Gold Medalist Shaun White. â€œIâ€™m excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiatives.â€
In addition to Ubisoftâ€™s efforts to decrease paper usage in its game packaging, Ubisoft has partnered with Technimark, Inc. to release the entertainment industryâ€™s most environmentally-responsible DVD case for all of its future PC titles in North America. The 100 percent-recycled polypropylene â€œecoTechâ€ DVD case will make its debut with Ubisoftâ€™s Tom Clancyâ€™s Splinter Cell Conviction PC video game on April 30, 2010.Â Ubisoft has featured digital game manuals in its PC titles distributed in North America since March 2010.
â€œUbisoft is often recognized for making great games, but itâ€™s a special privilege to be the industry leader at saving trees,â€ said Laurent Detoc, president of Ubisoft North America. â€œEco-friendly initiatives are important to the global community and introducing in-game digital manuals on Xbox 360 and PS3 is just the latest example of Ubisoftâ€™s ongoing commitment to being a more environmentally conscious company.â€