Innex Inc. announced today that it has secured distribution rights for the first shooting peripheral in history intended for mature video game players only. The simulated machine gun will feature a warning label and is designed exclusively for gamers aged 17 and older.
The gaming weaponâ€”named the RapidShotâ€”will be introduced to the public on June 15 at the E3 Expo in Los Angeles. Designed and manufactured by Komodo, the RapidShot is the result of a long process to create an accessory that meets the needs of the mature gamer.
â€œVideo games arenâ€™t just for kids anymore,â€ said Titi Ngoy, president of Innex. Citing a recent study by the Pew Internet & American Life Project, Ngoy points out that more than half of U.S. adults play video games, and these adults compose a significant percentage of the $1.3 billion video game accessory market. â€œGraphics and stories are much more intense and mature than ever before,â€ continued Ngoy. â€œItâ€™s about time a video game company delivered a realistic accessory to match that intensity.â€
Komodo, also creators of the pump-action BuckShot shotgun accessory, modeled the RapidShot after Heckler & Kochâ€™s MP5 submachine gun. Designed exclusively for the Nintendo Wii gaming console, the weapon includes built-in controller functionality similar to the Wii remote, nunchuk, and Wii Motion PlusTM. This technology enables gamers to simply â€œpoint & shootâ€ any on-screen enemies. A detachable clip holds the batteries, adding to the accessoryâ€™s realism.
John Drdek, Innexâ€™s new marketing manager, and a reserve officer in the United States Navy, was brought on board to assist the final stages of the RapidShot release. â€œI am very familiar with military weaponry,â€ said Drdek. â€œHaving trained with a real MP5, I can say that the RapidShot is the closest simulation to the real thing Iâ€™ve ever used.â€
Though Innex holds an account with the Entertainment Software Ratings Board (ESRB), they ultimately decided to apply their own warning label to the RapidShot packaging. â€œThe ESRB had never dealt with anyoneÂ creating an age-restricted video game peripheral,â€ remarked Ngoy. â€œHowever, this is a very realistic combat accessory, and we want to ensure that parents and retailers understand that.â€
The Pew Study also found the segment of adult video game players continues to grow. â€œA lot of our fans are military, ex-military, or adults who simply have a passion for realistic battle simulations,â€ continued Drdek. â€œThis is evident in the success of games like â€˜Call of Duty: Modern Warfare.â€™ And the only video game accessory to offer that battle sensation is the RapidShot.â€
The RapidShot will be available for live-game demonstrations at Booth 5514, West Hall, June 15-17.
Komodo specializes in the creation and manufacturing of cutting-edge peripherals for consumer electronics and video games. Komodo produces a wide variety of products ranging from cables and adapters to accessories for next-generation consoles, including the Nintendo Wii, Xbox 360 and PlayStation 3. Komodoâ€™s previous shooting accessory, the BuckShot, was one of the highest-rated accessories for 2009 and remains a top-selling item.