Xbox will transform entertainment at home and on-the-go this year with Kinect for Xbox 360 officially launching in the UK on 10thÂ November, opening up a new world of controller-free games and Xbox LIVE entertainment. Xbox LIVE and a blockbuster line-up of games on Windows Phone 7 will also launch this Christmas, with Microsoft announcing a new line up of LIVE enabled titles coming to the PC.
Gamescom 2010 is the European premiere of Kinect for Xbox 360, introducing millions more people to the intuitive freedom ofÂ being controller-free. Kinect for Xbox 360 will have its European premiere at Gamescom 2010, where the show will unveil new games and experiences which demonstrate the depth and breadth of the launch line-up. This includes more than 15 exclusive Kinect titles, including never-before-seen levels, new environments, achievements and characters for â€œKinect Sports,â€ â€œKinect Adventures,â€ â€œKinectimalsâ€ and â€œKinect Joyride.â€ MTV Games and Harmonix will also announce new chart-topping dance tracks forÂ the highly anticipated â€œDance Central.â€
Speaking before the show, Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft Europe said, â€œWe are bringing the Kinect experience to Europe for the first time at Gamescom because this is the biggest show in the region and weâ€™re committed to investing in Europe and the critical role it plays in Xboxâ€™s global success.Â With Kinect launching on November 10, itâ€™s set to not only transform our business but also change how we use entertainment. With Kinect, YOU become the controller, giving you the choice in how you and your friends navigate entertainment and gaming experiences. Weâ€™re already seeing a high level of anticipation in Europe with sales of the Kinect ready Xbox 360 250GB creating an all-time record weekly market share.â€
â€œThis is a crucial time in expansion for Xbox 360, in terms of new audiences, new markets for Xbox LIVE and multiple platforms. With Xbox LIVE on Windows Phone 7 we are bringing the quality, consistency and community of the Xbox experience to gamers on the go. With â€œAge of Empires Onlineâ€, â€œFable IIIâ€ and new games still in development , weâ€™re also bringing social, connected gaming experiences to all new audiences on the PC. When you look at what we are bringing to the market this year, with the magic of Kinect, alongside our blockbuster line-up of games, including the biggest game for 2010, â€œHalo: Reachâ€, weâ€™re confident that Xbox 360 has something for all the family and will be the gaming and entertainment console of 2010 and beyond.â€
More Kinect To Love
New Kinect game experiences which will be unveiled at Gamescom, reveal a never-before-seen depth to controller-free games that will keep the casual or the hardcore gamer entertained for hours. The classic kart racing title â€œKinect Joy Rideâ€ features new modes that will keep gameplay fresh and challenging whether playing alone or with friends, whilstÂ â€œKinect Adventuresâ€ includesÂ thrilling new adventures exploring exotic locations, collecting treasures and earning rewards. There will also be a host of cute new animal friends to help you explore the world ofÂ â€œKinectimalsâ€ and three new events in â€œKinect Sportsâ€ which are guaranteed to entice the family off the sofa.
The Blockbusters Get Bigger
2010 finds all the biggest blockbusters on Xbox 360, with an amazing 3rd party line-up including the highly anticipated blockbusters â€œHalo: Reachâ€ and â€œFable IIIâ€ which will be showing off some new features for play at Gamescom, proving that once again Xbox 360 is the best place to play,
A New Era in Mobile Gaming
Gamescom 2010 is also the venue for the global unveil of the first wave of Xbox LIVE games launching on Windows Phone 7. Building on Microsoftâ€™s pioneering work with Xbox 360, Windows Phone 7 will be home to a premier, ever-expanding portfolio of Xbox LIVE titles from the most creative minds in game development, including Microsoft Game Studios. From Avatars to Achievements, friends and more, Windows Phone 7 is putting the power of Xbox LIVE into the palm of your hand.
Reinventing Classic PC Franchises
Microsoft will also unveil the newest addition to the best-selling â€œAge of Empiresâ€ franchise, â€œAge of Empires Online.â€ Marrying fresh online features with iconic gameplay, â€œAge of Empires Onlineâ€ will offer something for long-time fans, newcomers, and everyone in between. Additionally, Microsoft will announce the development of a new game inspired by the time-honoured â€œFlight Simulatorâ€ franchise. Published by Microsoft Game Studios, these new titles, along with the previously announced â€œFable III,â€ fully integrate the free â€œGames for Windows â€“ LIVEâ€ online service to deliver compelling, socially-connected gameplay experiences.