Telltale Games expands into social media gaming today with Back to the Future: Blitz Through Time, a new free-to-play Facebook game. This kicks off a major new initiative for the company’s publishing strategy that will see complementary free-to-play social games launch in advance of many major Telltale game releases.
“By aligning a social gaming component with our upcoming launch of Back to the Future: The Game on various platforms, we will utilize the drawing power of social media to maximize the effectiveness of all our efforts with the franchise,” said Steve Allison, Senior Vice President of Marketing for Telltale Games. “This extension to our product launches is a decisive step in our growth strategy to establish closer connections to our consumers. Social gaming is also a great medium for breaking through competitive noise and the confusion of media fragmentation so that we can communicate directly with a focused, pre-qualified consumer.”
Created through an agreement with Universal Partnerships and Licensing, and developed with acclaimed online games developer, Mediatonic, Back to the Future: Blitz Through Time is a free-to-play race against time. Players need to match the unstable molecules inside the Time Machine’s Flux Capacitor to trigger chemical reactions that enable time travel. Fans create speeds of 88 mph and jump to a new era to unlock special point multipliers.
Back to the Future: Blitz Through Time will keep players coming back daily with an ongoing competition between Facebook friends for high scores. Badges and achievements are awarded for repeat play and for surpassing game milestones that they can share with friends. Time travelers will also be offered chances to win special prizes.
To celebrate the 25th anniversary of the Academy AwardÂ®-winning cinematic franchise that generated nearly $1 billion worldwide, the Back to the Future 25th Anniversary Trilogy is now available worldwide on Blu-ray and DVD, featuring all-new restorations of the classic films. Telltale’s new Back to the Future: The Game series – featuring new adventures for Marty and Doc – is expected to burst out of the time space continuum beginning in December for PC and Mac, followed shortly by the PlayStation 3 and iPad. A special pre-order offer for Back to the Future: The Game is now available at http://www.backtothefuturegame.com.