Turkey, pumpkin pie and the Macyâ€™s Thanksgiving Day Parade; Thanksgiving traditions shared by millions of Americans across the country. One Thanksgiving tradition is commemorating a milestone in 2010â€”Pikachu! The PokÃ©mon Company International announced today that the world renowned Electric-type PokÃ©mon will celebrate its 10th anniversary participating in the Macyâ€™s Thanksgiving Day Parade. Accompanying Pikachu in New York City will be two brand new Legendary PokÃ©mon, Reshiram and Zekrom, from the highly anticipated PokÃ©mon Black Version and PokÃ©mon White Version video games launching worldwide spring 2011 for the Nintendo DS family of systems.
For their debuts, Reshiram and Zekrom will each stand an imposing 14 feet tall, a dramatic kick-off to exciting, never-before-seen PokÃ©mon reveals, news and events all tied to the launch of PokÃ©mon Black Version and PokÃ©mon White Version video games. Pikachuâ€™s balloon handlers will also celebrate the upcoming games, dressing the part in black and white uniforms.
â€œPikachuâ€™s participation in the Macyâ€™s Thanksgiving Day Parade is one of our favorite events of the year and weâ€™re proud to have been involved in such an iconic event over the past decade,â€ said J.C. Smith, director of Consumer Marketing for The PokÃ©mon Company International. â€œHaving Reshiram and Zekrom join the Pikachu balloon makes this yearâ€™s parade extra special for us as we begin to reveal more exciting details about the PokÃ©mon Black Version and PokÃ©mon White Version video games.â€
In the coming weeks and months, PokÃ©mon fans can get exclusive information about the brand new titles by visiting www.PokemonBlackWhite.com, launched this week. Exclusive details will be added frequently leading up to the spring launch of PokÃ©mon Black Version and PokÃ©mon White Version video games.