An alternative game launch event?
Bejeweled 3, sequel to the world’s most popular puzzle game series from PopCap Games, launches tomorrow on the same day as World of WarCraft: Cataclysm. In contrast to what I am sure will be an epic WoW launch, PopCap took their casual game to a living room in North London for what is possibly the cosiest video game launch of all time. Tea and cakes, anyone?
Instead of A to Z-list celebrities, the worldâ€™s most casual game launch hosted a cross section of the UKâ€™s most prolific casual video gamers: a Womenâ€™s Institute secretary; a granny; a Welsh librarian; a glamorous banker and a trendy dad.Â Less Victoria Beckham and more Victoria Sponge, excited guests got their game on as they got to grips with the guest of honour â€“ PopCapâ€™s Bejeweled 3. With twice the game modes of its predecessor as well as eight mini-games and a complete revision of sound and graphics, Bejeweled 3 is a quantum leap forward in the match-3 category pioneered by the original Bejeweled.
Denise Belingy and Sandra Messenger
Denise Belingy, Thomas McHugh, Sandra Messenger, Kelly Alexander and Alison Tomkins.
Denise Belingy, Cathy Orr, Sandra Messenger, Kelly Alexander and Alison Tomkins.
Alison Tomkins, 51, a Welsh librarian who attended the launch says: â€œI love an evening in on the sofa playing Bejeweled on my laptop.Â My husband Jeff and I have a giggle playing together and weâ€™ve even converted our 28-year-old son to playing games with us as a family.â€
PopCap spokesperson, Cathy Orr, says: â€œVideogaming has become as mainstream a lifestyle entertainment as watching TV or reading a book so we couldnâ€™t think of a better place to launch Bejeweled 3 than a living room. Bejeweled is a phenomenon appealing to the widest possible audience of everyone – men and women, aged 6 to 106, from kids to glamorous businessmen and women to grandparents. The aim of todayâ€™s launch was to underscore the diversity of the gameâ€™s fanbase, demonstrate how people play â€“ and allow some of the UKâ€™s biggest Bejeweled fans get to grips with the new game!â€