EA today announced the release of Monopoly Millionaires, the first free-to-play social gaming version of the worldâ€™s favorite family game brand has landed on Facebook.Â
Fans of Monopoly can now play with all their Facebook friends and family around the world in fun and never ending competitions to build the biggest and best boards and amass millions in Monopoly money.Â Under license from Hasbro, Monopoly Millionaires can be played on Facebook at: http://apps.facebook.com/monopolymillionaires/
The release of Monopoly Millionaires represents an entirely new and innovative approach to the digital Monopoly franchise. Electronic Artsâ€™ considerable Monopoly development expertise has resulted in the integration of unique social gameplay features that take gaming on Facebook in a new direction.
â€œEA has enjoyed a very successful relationship with Hasbro over the last three years and weâ€™re excited to introduce the beloved Monopoly brand to the Facebook community,â€ says Chip Lange, senior vice president and general manager of the Hasbro Division at Electronic Arts.Â â€œWe strive to continually re-imagine Hasbro brands digitally in creative ways andÂ Monopoly Millionaires is no exception.Â Weâ€™re bringing the worldâ€™s favorite game brand into the new era of social gaming, offering an accessible and enjoyable experience for Facebook users worldwide.â€
â€œMonopoly has always been a social game thatâ€™s made better by the friends you play with,â€ said Katie Mitic, Director of Platform and Mobile Marketing at Facebook. â€œWithÂ Monopoly Millionaires, EA is bringing this classic game to a growing online audience of people who play games with their friends on Facebook. MONOPOLY is a great example of the legacy that can be created when games are built to be social from day one.â€
Fans of Monopoly will find several familiar features in Monopoly Millionaires, such as the classic Monopoly board, earning money by building houses and hotels, and rolling dice to move tokens around the board.Â However, Monopoly Millionaires has been designed specifically for the world of social gaming to encourage players to engage and play with their friends.Â The more friends a player has, and the more often they visit their friendsâ€™ boards, the more success theyâ€™re likely to have in the game. Additionally, players may roll the dice consecutively and donâ€™t have to wait for their friends to finish their turns. Customization is another highlight ofÂ Monopoly Millionaires, allowing players to creatively decorate their boards for a more personalized and expressive experience.
â€œMonopoly has entertained millions of families around the globe for decades,â€ said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro.Â â€œWith this first time addition of a social gaming version for Facebook, it’s great to know there will always be a friend or family member whoâ€™ll be ready to roll the dice any time of the day or night to experience the fun ofÂ Monopoly Millionaires.â€