With only a couple of weeks to go, details have come through of the HMV midnight openings and a very special launch party.
The official launch will be at HMV’s London flagship store at 150 Oxford Street and will include the first official customer purchase at 00:01am on 25th March 2011. There will be 100 HMV stores open at midnight to celebrate the launch – hmv.com/hmvweb/navigate.do?pPageID=5289
The Oxford Street store will be host to all manner of celebratory goodness, including special commemorative launch-night packs containing numerous Nintendo rewards, including a space blanket to keep them warm whilst queuing, a limited edition launch t-shirt and an exclusive Nintendo 3DS launch edition of Official Nintendo Magazine (whilst stocks last). Attendees may also be able to take to the stage to demonstrate their skills on Street Fighter IV and Pro Evolution Soccer in live head-to-head battles, which will form part of the fantastic instore entertainment on the night.
On top of all this, the first 500 to purchase the console will each be able to claim a free 3DS game of their choice.
But where is the party? As part of the special launch night celebrations Nintendo will also stage an exclusive VIP event at London’s Old Billingsgate for 2,000 guests, which will be hosted by comedian Russell Kane and will feature live performances from BRITs winner Plan B, rock band Hadouken, dance act ‘DJ Yoda’ and girl band ‘Parade’.
Tickets for the VIP event at Old Billingsgate will be released to all UK ‘Club Nintendo’ members via e-mail from today (9th March) – by responding to that e-mail, ‘Club Nintendo’ members are then entered into a draw to win tickets. Entrants have until the 11th March to respond to the ‘Club Nintendo’ e-mail and register their interest and winners will be notified by 14th March if they have been lucky enough to win tickets. Tickets will also be available through competitions on XFM radio station and in the Metro newspaper from 14th March. Fifty pairs of tickets will additionally be available to members of HMV’s purehmv loyalty programme – details will be posted on the purehmv arena site at www.hmv.com/arena. Those lucky enough to win tickets to the VIP event at Old Billingsgate will also have the opportunity to purchase a Nintendo 3DS on the night via HMV’s pop up shop.
“Nintendo 3DS allows everyone to experience true 3D entertainment by bringing portability, affordability and glasses-free technology together for the first time anywhere in the world”, says David Yarnton, General Manager, Nintendo UK. “In the way Wii brought families together, Nintendo 3DS will bring people together, and we’re delighted to be working alongside HMV to make this our biggest launch ever in the UK.”
HMV’s Head of Games, Tim Ellis, adds: “We’ve already been seeing huge interest for the 3DS through pre-orders instore and online at hmv.com, and on release we expect many thousands more gamers to turn up to midnight events around the country, not least at our Oxford Street flagship and our LiverpoolOne superstore, which I’m absolutely thrilled have been selected to host the official UK launch. Like the Wii before it, I feel sure Nintendo’s 3DS will not only take gaming to a new level – further changing the way that we consume games content, but will play a major role in helping to popularise 3D as a growing entertainment format.”