You know what it’s like when you first enter a clothes shop, spend ages finding the item you want to wear and then see a queue that goes on forever. At that point, you either wait in the queue or return the attire to the rack.
Your troubles and worrying may soon be over. A russian agency specializing in Augmented Reality Solutions have teamed up with Topshop to create a virtual fitting room for a new collection of dresses.
A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European, 5-8 May 2011.
This specially designed fitting room is built on the most up to date technology augmented reality and Microsoft Kinect. It allows the customer to choose a garment off the rack without even having to physically try it on. The customer then sees a 3D copy of the dress.
To activate the program you don’t need special markers: the built-in camera tracks a person’s body and superimposes over it a 3D model of the dress.
A unique feature that allows the customers to watch both the front and the back parts of the dress was deployed in the Topshop fitting room for the first time in the world practice.