Nintendo launched the ‘Create Britain Campaign‘ to encourage people to be more creative and to try painting and drawing. The research, commissioned by Nintendo, shows that fewer and fewer people are engaging with art but 58% would like the opportunity to get more involved with art, but feel they need help from technology and skilled experts to get them on the right path.
This is where Create Britain came in, by using Art Academy on the Nintendo DS. Art can be accessible to all and Nintendo Art Academy makes this journey possible with quick and simple tutorials to enable you to learn basic painting and drawing skills. Because the Nintendo DS is portable, it can act as an electronic sketch book that is easy to use while out. In addition, the camera allows you to capture images which can later be sketched or painted. 20% of people believe that being able to create art using technology would help them make art more accessible to their children and grandchildren.
Dawn Paine, Marketing Director, Nintendo UK, commented: “Art can feel very intimidating if you don’t have confidence in your ability. The Create Britain campaign is a great way for people with any level of drawing ability to try out drawing on Nintendo DS. Over 12 million people in the UK own a Nintendo DS, so it is a familiar tool for them to engage in art. They’ll see how easy it is to learn the basic skills, when previously they may have dismissed art as too hard or not relevant to them”.
They kicked off the ‘Create Britain event’ at the Queens Walk, outside County Hall on the Southbank today, where members of the public were encouraged to take part in a unique art master class by the river. The public had the chance to sketch on the DSi XL using Art Academy on their very own drawing journey and they had their very own canvas.
Contemporary British artist Pam Glew led the master class and was on hand to give advice and tutoring on how to recreate your very own interpretation of one of Canaletto’s iconic paintings of Westminster Bridge.
‘Art Academy on Nintendo DS is a great way to open up art to all ages and abilities,” said Pam Glew. “It’s important that people don’t see art as intimidating and that we get more people drawing. Art Academy is a great way to start, I found it very addictive. Having created pictures with Art Academy on Nintendo DS I found the process easy, engaging and most of all fun, which is what art is all about. The paints and pencils feel very true to life and give great effects. “
St Clemence Danes Primary School joined the group for their own mini master class on Canaletto and his work, using the Nintendo DS and Art Academy.
London is the first city in a national tour of free art classes, where members of the public will have the opportunity to recreate famous local paintings on Nintendo DS as part of the Create Britain campaign. Other cities include Cardiff, Newcastle, Manchester, Birmingham and Glasgow.
For more information about Nintendo, Art Academy, and the Create Britain campaign, visit www.nintendo.co.uk.