Activision is proud to present the latest in immersive entertainment at the 2011 Electronic Entertainment Expo (E3 Expo) taking place at the Los Angeles Convention Center on June 7 — 9, 2011. Activision’s newest innovations will be on display in booth number 647 in the South Hall.
Headlining the company’s lineup are four key offerings:
* The blockbuster Call of Duty: Modern Warfare 3, the most anticipated game of 2011.
* Call of Duty Elite, an innovative online platform built from the ground up for Call of Duty: Modern Warfare 3 that will unite and ignite more than 30 million Call of Duty players worldwide.
* Skylanders Spyro’s Adventure, an entertainment breakthrough that brings the world of toys, video games and the Internet together in an unprecedented way.
* And PROTOTYPE 2, the sequel to 2009’s best-selling open-world action video game that continues the experience of becoming a deadly shape-shifting weapon, this time following the game’s all-new protagonist Sgt. James Heller as he pursues his ultimate goal — to destroy Alex Mercer!
As the follow up to the biggest opening entertainment launch in history twice, and the most anticipated release of the year, pre-order reservations for Call of Duty: Modern Warfare 3 have already kicked-off at a record-setting pace. Stated Bob McKenzie, senior vice president of merchandising, GameStop, “Last year, Call of Duty: Black Ops became the most pre-ordered title in our history. Already, this year, Call of Duty: Modern Warfare 3 is significantly ahead of that pace. Our customers’ response to the reveal of Call of Duty: Modern Warfare 3 has been amazing.”
Additionally, Activision announced today that the invitation-only public beta for its innovative new online service Call of Duty Elite is expected to begin July 14, 2011. While the full capabilities of the service will not be on display until the launch of Modern Warfare 3, the beta will give users a taste of the experience and allow the service to be tested by gamers currently playing Call of Duty: Black Ops multiplayer. In its five days since announcement, the beta has already surpassed over 1 million registrants. For more information about Call of Duty Elite, players can visit www.callofduty.com.