Build-A-Bear Workshop today announced that it is working with Microsoft Xbox 360 to introduce a new interactive entertainment experience for Guests. Starting October 11, select stuffed animals sold in all Build-A-Bear Workshop stores and buildabear.com can be imported into the new Kinect for Xbox 360 game, “Kinectimals Now with Bears.”
Each of the four bears will include a special “Kinectimals” hangtag that features a Microsoft Tag which imports these furry friends right into the game when scanned with the Kinect for Xbox 360. With engaging activities including training, caring for and playing with their cubs and embarking on challenges across two mysterious islands, “Kinectimals Now with Bears,” invites kids of all ages to create lasting friendships with some of the world’s most exotic creatures and now their favorite Build-A-Bear Workshop furry friends.
“Now Guests can go from high touch to high tech with their bears and ‘connect’ in this innovative video game where they control the fun and direct the animation,” said Founder and Chief Executive Bear of Build-A-Bear Workshop, Maxine Clark. “‘Kinectimals Now with Bears’ offers a fun entertainment experience for the whole family.”
The stuffed animals from the Build-A-Bear Workshop Collection that will be Kinect enabled include:
Champ – A Champion Fur Kids
Colorful Hearts Bear
Endless Hearts Teddy
Peace & Hearts Bear
Select North American and United Kingdom Build-A-Bear Workshop stores will have Kinect for Xbox 360 stations set up to showcase “Kinectimals Now with Bears” and Kinect for Xbox 360 enabled Build-A-Bear Workshop furry friends including:
Bellevue Square in Bellevue, Wash.
Downtown Disney in Anaheim, Calif.
Grapevine Mills in Grapevine, TX
5th Avenue at 46th in New York, N.Y.
Mall of America in Bloomington, Minn.
Metro Centre in Gateshead, Durham
Northshore Mall in Peabody, Mass.
The Plaza at King of Prussia in King of Prussia, Pa.
Roosevelt Field in Garden City, N.Y.
Saint Louis Galleria in St. Louis, Mo.
Vaughn Mills in Vaughan, Ontario
Westfield Stratford City in White City, London
West County Center in St. Louis, Mo.
West Edmonton Mall in Edmonton, Alberta
Woodfield Shopping Center in Schaumburg, Ill.
“Kinectimals Now with Bears” will also be available for purchase at these locations and at buildabear.com.
Additionally, from October 11 through 31, Guests can enter for a chance to win the BABW Kinect for Xbox 360 Sweepstakes in Build-A-Bear Workshop stores, at buildabear.com/Kinect or on the Build-A-Bear Workshop Facebook page. Winners will receive a Kinect prize pack that includes an Xbox 360 4GB console, a Kinect Sensor, “Kinectimals Now with Bears” game, and a $100 gift card to Build-A-Bear Workshop.