An anti-piracy company found themselves a pirated beta demo of Deus Ex: Human Revolution and thought they would add a few cracks and tweeks and then unleashed it onto the torrent sites, as part of a big experiment.
To be honest it sounds like a honeypot to me. Illegal down-loaders illegally downloaded the copy of the game before the game kicked them off and then started to ask probing questions about their illegal activity. The strangest part of this story is that 90% of the victims that fell to the experiment, actually went and filled out the questionnaire rather than being worried about their illegal downloading. Anti-Piracy Strategies says that these data show that they’re a market opportunity here, and that people who pirate software are actually happy to pay money for that software, as long as it’s good stuff and isn’t outrageously expensive. So, I guess all that has to happen is for game companies to release free demos (which they already do) and then cut the price of their games by 50% (which they’ll never do), and we’ll never have to worry about piracy or DRM ever again.