Zynga is announcing 10 new social and mobile games today, showing off the latest in game development talent. The games include titles that are meant for Facebook, mobile platforms, China’s Tencent, HTML5 and Google+.
The games include the just-launched Mafia Wars 2, CastleVille, Zynga Bingo (within the larger Zynga Casino), and Hidden Chronicles. New mobile games include Mafia Shakedown, Dream Zoo and FarmVille Express. These are part of a broadside aimed at taking back market share on Facebook from Electronic Arts, which has gained a lot of ground with The Sims Social, as well as new players like Wooga and Kabam.
“We want to be a the biggest macro bet on social gaming,” said Pincus. “We want to give you more of a World of WarCraft feeling, but packaged up in something you can understand in three clicks and five or 15 minutes.”