Marvel will be bringing it’s complete line of comics ‘day and date’ digitally. Which means you it will allow people to download all of Marvel’s comics on the mobile app as soon as they appear in physical stores. The new roll out will be finished by March 2012 and will come in staggered stages to merge with future storylines.
Marvel is will be trying out a new program which includes a code with every physical copy of a comic that can be redeemed for a digital copy through Marvel’s mobile app. The initiative starts with Avenging Spider-Man 1, which has yet to be released, but Marvel says it’s such a popular idea among fans and retailers.