If you were in Military Island in New York’s Times Square, over the weekend, you would know it was transformed into a special over-sized interactive Super Mario 3D Land launch event.
For one day only, fans were invited to play inside Mario’s 3D world with life-size warp pipes, trampoline coin jumps and a flagpole finale. Attendees also enjoyed live appearances by a Mario costumed character, prize giveaways, fun photo backdrops and the chance to play Super Mario 3D Land before the game launches. Fans were encouraged to dress as Mario or other favorite Mushroom Kingdom characters for the occasion and judging by the video they did. To help Mario fans take this experience home early, Toys”R”Us Times Square, were offering the game for sale during the event from noon to 2 p.m.