Starting today, Android mobile device users will be able to rent, purchase and play games absolutely free through WildTangent’s new Games App. This will enable users to access high quality games from established publishers such as GameHouse and HalfBrick. WildTangent’s Games App will feature 75 to 100 hand picked titles, based off their extremely successful online and PC service.
“Just like movies and music, consumers prefer to own some titles, rent some and watch some for free, and we’ve brought these same options to games,” said Sean Vanderdasson, senior vice president at WildTangent. “With our new Android service, game developers will expose their games to the widest audience possible, using the most comprehensive business model in the games industry.”
Thus far, responses have been extremely favorable, something that can be potentially attributed to the fact that a rental system may be just what the Android marketplace needs.
“We believe they’ve come up with a great idea, a rental model that can satisfy most customers by letting them try and find the right content,” said Polarbit chief executive Mitri Wiberg.
Consumers utilizing smartphones or tablet PCs with Android OS 2.2 can download the WildTangent Games App by going to www.wildtangent.com/GamesApp.