Slot machine maker International Game Technology will purchase Double Down Interactive for $500 million in cash. The Double Down company make Facebook games like DoubleDown Casino. With the money from International Game Technology it plans to release more social and mobile games.
IGT said this will move the company forward and take leadership of social gaming and it will come at a time, when Zynga is trying to improve it’s own casino game business on Facebook. DoubleDown Casino has more than 1.4 million active daily players at the end of 2011, and it was No. 4 in the most popular games on Facebook in 2011. DoubleDown Casino, which launched in April 2010, has an estimated 4.7 million playing games each month, up from 3.3. in October.