SEGA is working together with restaurant chain TBI Group for some collaborative food and drink to promote upcoming game ‘Binary Domain‘.
The Binary Domain characters and enemies will have certain themed food and drink items and they will appear in 20 TBI Group shops in Shinjuku, Shibuya and Osaka, in Japan on the 1st February. You can choose from the menu:
Gorilla Steak: ¥1,239
Spider Pasta: ¥1029
Dan Drink: ¥714
Fey Cocktail: ¥609
This special bright green drink called Nagoshi Special Hi is themed around Yakuza creator Toshihiro Nagoshi, who apparently loves Green Tea Hi.
At the SEGA press event, Nagoshi told the press that he believes collaborations with restaurants is an effective way to spread the word about games. Binary Domain is a game for adults, he said he made note of all the alcoholic items in the collaboration.