Sony will be dispatching representatives to retailers to promote the newly released PlayStation Vita. These individuals will be called the ‘PS Vita Masters‘.
What or who are PS vita Masters, you might be asking yourself? Well, these will be selected individuals that will be stationed at selected game stores from the 25th February to 1st April in Japan. I guess they will be customer service support experts for the PS Vita, which will help you out whether you want to purchase a PS vita in the first place and will explain technical information such as 3G, non game applications and suitable peripherals for the new handheld.
Via PlayStation Japan