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Grow Some Neurons In AXON

Posted by GG Goblin On March - 20 - 2012

If you have a bit of time to spare and fancy growing the longest Neurons possible, you had better try your hand at AXON, a free to play game that was commissioned to accompany Brains: The Mind as Matter exhibition (29 March to 17 June 2012) at the Wellcome Collection.

 
Designed for mainstream audience and targeted specifically at games portals, AXON offers players a rare glimpse of how the brain is formed and an ‘inside the brain’ introduction to the strange world of neurons, proteins and axons. The game challenges players to grow their neuron as long as possible; climbing through brain tissue, out-competing rival neurons and creating as many connections to distant regions of the brain as they can.

 

AXON: Your brain has over 100 trillion connections – how many can you make?

 
AXON is the latest addition to Wellcome Collection’s growing portfolio of free online games which has been commissioned to accompany their latest exhibition Brains: The Mind as Matter. It was launched on 19th March 2012.

 
Designed for mainstream audience and targeted specifically at games portals, AXON offers players a rare glimpse of how the brains is formed and an ‘inside the brain’ introduction to the strange world of neurons, proteins and axons.

 
AXON is set inside a foetal brain, modelling real biological phenomena found in neural development. The game challenges players to grow their neuron as long as possible; climbing through brain tissue, out-competing rival neurons and creating as many connections to distant regions of the brain as they can.

 
AXON was developed by BAFTA winning games studio Preloaded for Wellcome Collection, through an exciting collaboration with ‘Brains’ exhibition curator Marius Kwint and neuroscientist Richard Wingate. Taking the anatomy of the brain as a starting point, and a video showing the microscopic growth of neurons in a chicken’s brain, the team brought scientific and games-making expertise together to create a challenging, enjoyable game that has its roots in real science. A concise explanation of the science behind the game, the video, and links to Wikipedia articles on neuroanatomy are included, as part of an holistic scientific approach to casual gaming.

 
Wellcome Collection website editor Danny Birchall said: “AXON follows the highly successful High Tea in Wellcome Collection’s project of developing engaging and educational casual games for the general public that explore the connections between medicine, life and art. With its punchy biological aesthetic and unique gameplay in which you ‘are’ a neuron, we hope the game encourages players to see and understand the human brain in new and exciting ways.”

 
AXON builds on Wellcome Collection’s ongoing strategy to use games for both engagement and education, and follows the huge success of the High Society exhibition game High Tea, which explored the nineteenth-century British opium trade in China.

 
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