Marvel Comics revealed an entirely new way to read your comic books today with the use of an augmented reality app and physial comic. The AR app called ‘Marvel AR’ is new incentive to drive forward the idea behind digital and print comics, an effort it’s calling Marvel ReEvolution. The Marvel Comics app will be available for free, when customers purchase the print comic with a digital coupon.
Whereas Infinite Comics tells a superhero story available only digitally, Marvel Augmented Reality supplements the printed comic as you’re reading it. Peter Phillips, Senior Vice President and General Manager of the Marvel Digital Media Group, compared the AR app to DVD extras.
“The AR app will show readers what the editor was thinking, what the writer was thinking, 3D extras, and pencil art.“
When you launch the app, it opens up the camera lens. The viewfinder takes up the full size of the screen, but more importantly, the demo content that Marvel has supplied looks great. When the app sees an image it’s been programmed to recognize, a little icon will appear in the corner of the screen and Marvel AR will automatically download the content and show it to you.