The Sims are going barefoot for a day in The Sims FreePlay in support of One Day Without Shoes, an annual event hosted by TOMS to raise awareness on the impact a pair of shoes can have on a child’s life.
Millions of children around the world live without proper footwear, exposing them to injury and disease every day. TOMS was founded on the premise that with every pair of shoes someone purchases, a pair of new shoes will be given to a child in need, One for One.
On April 10, 2012 at 12am, EA’s The Sims FreePlay will be showing their support for this cause by giving fans the option to remove their Sims’ shoes in The Sims FreePlay mobile game for the day. Those who participate will receive a free virtual pair of TOMS’ shoes for their Sims to wear in game. Fans can enjoy all their favorite activities with their barefooted Sims, like gardening, fishing or even having a barefoot dance-off! In The Sims FreePlay, gamers can play with up to 16 Sims and experience the best- selling life simulation series for free on iPhone, iPad, iPod Touch and Android.
Showing your support is easy:
Join Team EA in the Barefoot Challenge by visiting www.onedaywithoutshoes.com/challenge and pledge to go barefoot virtually in the Sims FreePlay on April 10th.
Download Sims Freeplay
If you don’t already have The Sims FreePlay, download the game on iTunes or Google Play!
Watch For The In-Game Message On April 10th
Look out for the in-game message asking your Sims to go barefoot. For participating, your Sims will receive a FREE pair of TOMS to wear in the game! Shoes will be unlocked in the Create-A-Sim area 24 hours later.
Spread The Word
Use your voice to raise awareness! Update your status, profile pictures, timeline cover images, etc. to let your family and friends know the Sims are going barefoot.