Nintendo have yet to announce an official price for the Wii U, but in a recent interview that appeared in the Yomiuri Shimbun daily, CEO Satoru Iwata said the following statement of the company’s pricing strategy for the Wii U.
“We won’t make the same mistake that we did with the 3DS, which was considered relatively high by consumers.”
Iwata and other Nintendo higher ups have expressed similar sentiments in past comments without actually disclosing the system’s price. Yomiuri quotes an analyst as saying that 30,000 yen would be the break-even price for Nintendo.
Regarding the system itself, Iwata promised that Nintendo would “have an appealing product at launch.” He noted that thanks to its special tablet-style controller and the inclusion of social network style functionality, “it’s like no other system before it.”