- And registration for the public events is now open!
Celebrating its 10th anniversary, you know that this year’s Edinburgh Interactive is going to be something special. Taking place at The Radisson Blu Hotel on the Royal Mile on August 9th and 10th, the festival is growing with the announcement of yet more speakers -
Brian Wong, Founder of Kiip, which has raised over $4.4 million in funding to date and is redefining the advertising industry through a “moments”-based model, versus the traditional attention-based screen estate model, will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers, and explain how brands can start feeling and building the classic emotional engagements that was once the underpinnings of the world’s most successful advertising motifs but have been displaced by cold, technology-driven “solutions.”
Stephane Bura, Lead Designer at Namaste who has 25 years of role-playing game writing under his belt, will deliver a session in the Advances in AI and new opportunities for non-linear creative story telling and acting and new gaming experiences. Stephane, a proven veteren of the AI world of games, will also present his newest venture: Storybricks.
Struan Robertson, Product Director at NaturalMotion, who has held a variety of senior roles in production and design, will discuss the evolution of their thinking behind their newest freemium offering, CSR Racing, following the success of their first free-to-play game, My Horse.
On top of that, registration for the public events taking place on Saturday 11th August is now open, with full details of the programme now available; http://edinburghinteractive.co.uk/public-program. BAFTA, Interactive opportunities, Ian Livingstone, Playniac’s Rob Davis, Edge Magazine and Strandlooper Animation are all involved in creating what is set to be a fantastic offering to the public, with sessions on coding, story and character design, games journalism and much more. To register for the Saturday sessions, please register on Event Brite http://edinburghinteractivepublic.eventbrite.co.uk/
In the energy charged setting of the Edinburgh Festival and Fringe, EIF will continue with its 10th year with a successful eclectic mix of presentations and debates relating to emerging trends and future gazing at the world of interactive media and entertainment. Edinburgh Interactive exists to explore and celebrate the social, creative and cultural building blocks of the interactive entertainment and media sectors. Edinburgh Interactive does this with both a conference and a series of public events focusing on the skills and creativity of those working in the industry and the strong tradition of Scottish innovation. The event has consistently kept its agenda ahead of the game! www.edinburghinteractive.co.uk