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Nintendo UK elevates PR chief to Marketing Boss

Posted by TurtleGirl On July - 16 - 2012

Nintendo has commissioned it’s European PR chief Shelly Pearce as it’s marketing and PR director at Nintendo in the UK. Her responsibility will include two leading major product launches in the next few months, the Nintendo 3DS XL at the end of this month and Nintendo’s upcoming Wii U later on in the year. She returns to the UK team after the recent departures of two high profile marketers. Shelly Pearce has been Nintendo’s head of European PR for more than 11 years, before joining Nintendo she’s worked on running business to business campaigns for technology companies. Shelly Pearce will replace Dawn Paine, who left the firm for a role at Universal Pictures earlier this year.
 

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This is an exciting time to be joining the UK team with two major hardware launches on the horizon, Nintendo 3DS XL on July 28th and Wii U later this year,” Pearce said.
 

I started my Nintendo career as part of the UK team and it’s great to return as we start this new chapter in our company’s history.
 

Via MCV& Marketing Week

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