Nintendo has commissioned it’s European PR chief Shelly Pearce as it’s marketing and PR director at Nintendo in the UK. Her responsibility will include two leading major product launches in the next few months, the Nintendo 3DS XL at the end of this month and Nintendo’s upcoming Wii U later on in the year. She returns to the UK team after the recent departures of two high profile marketers. Shelly Pearce has been Nintendo’s head of European PR for more than 11 years, before joining Nintendo she’s worked on running business to business campaigns for technology companies. Shelly Pearce will replace Dawn Paine, who left the firm for a role at Universal Pictures earlier this year.
“I started my Nintendo career as part of the UK team and it’s great to return as we start this new chapter in our company’s history.”