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Popcap and ADA launch “Stop Zombie Mouth” Halloween Campaign

Posted by TurtleGirl On October - 1 - 2012

The American Dental Association and PopCap Games have teamed up together to launch a special campaign titled “Stop Zombie Mouth”. Starting today, a limited run of one million packs of trading cards featuring characters from PopCap’s hit game Plants vs. Zombies is being distributed via thousands of participating dentists nationwide.
 

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Each card pack also includes a coupon redeemable for a free copy of the full PC/Mac edition of the game. The game coupons can also be downloaded for free from the campaign website. www.stopzombiemouth.com which added a wealth of fun new content today, from Halloween decorations and kids’ activity pages to a themed music video, fun facts and much more.
 

The “Stop Zombie Mouth” campaign will continue through Halloween, and provides parents, dentists and other adults with trading cards and coupons redeemable for entirely free copies of PopCap’s family friendly hit video game, Plants vs. Zombies, which can be given away to trick-or-treaters as a tooth-friendly alternative to candy. In just two weeks, thousands of ADA member dentists nationwide have ordered Stop Zombie Mouth kits to outfit their offices with the campaign theme and provide free collectible Plants vs. Zombies trading cards and game coupons to their patients. Other components of the campaign scheduled for next month include a public service announcement airing nationwide on more than 100 radio stations, a press conference in New York City and more.
 

The limited edition trading cards feature 45 different zombie types (including some not found in any editions of the game) and 5 new characters created specifically for the campaign who represent the germs found in a zombie’s mouth.
 

Each pack holds five cards, including one card with the URL and redemption code to obtain a free copy of Plants vs. Zombies for PC or Mac computers. In addition, there are two mystery puzzles that can be built with specific subsets of the trading cards.

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