On the eve of the one of the most highly anticipated blockbuster launches of 2012, Xbox 360 celebrated the release of “Halo 4” with a ground breaking aerial lighting performance visible for miles over London. The “Halo 4” Glyph symbol is one of the largest and brightest man-made structures to ever fly over a capital city and measures 50 feet in diameter and weighs over three tons.
Over 500 super-fans and spectators were treated to an epic aeronautical show as the Glyph flew over the River Thames from Greenwich Peninsula to Tower Bridge, past some of the world’s most iconic landmarks. Dynamic effects wowed crowds as they enjoyed the spectacle of one of the largest lighting art performances ever flown under a helicopter.
“”Halo” launches are renowned for being entertainment game-changers and we are back with our most ambitious projects to date,” said Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA. “Last week we created a replica of the “Halo” universe within the heart of Europe. This week we have one of the worlds’ largest and brightest performance art objects being flown over London.”
“The Glyph flyover makes the seemingly impossible world of science fiction a reality, a 50 foot symbol of the Didact hovering in the skies of a major capital city, seems a fitting way to herald the next chapter of this phenomenal blockbuster franchise.”
Additionally around the world, midnight openings took place in 40 countries at more than 10,000 stores – more than 350 locations across the breadth of the UK alone, including the flagship event at GAME Westfield Stratford – as 350 fans lined up to count down to the game’s release. At marquee launches in London, Seattle, Paris, Berlin, Tokyo, Singapore, Hong Kong, Dubai, Sydney and other major cities, throngs of fans, celebrities and more flocked to be among the first to play “Halo 4,” meet the creators of the game and take photos with the Master Chief.