Ubisoft and Toys“R”Us have teamed up to create Toys“R”Us Towers, a toy store simulation game, available now on Facebook. The game will also be available on mobile devices in the coming months.
On the job as the newest employee at Toys“R”Us, players will manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys“R”Us international flagship store in Times Square.
As players amass experience and sales, they will progress through seven levels from trainee to Store Manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. In the game’s name, “towers” refers to the levels of building and construction that users engage in to create the varying departments of their very own toy store.
“We’re excited to partner with Toys“R”Us and bring a great game that both social gamers and fans of the iconic toy store will enjoy,” said Chris Early, vice president of digital publishing, Ubisoft.
“Toys“R”Us Towers extends our brand to the social gaming community,” said Michael Scharff, Senior Vice President, New Ventures, Toys“R”Us, Inc. “We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans. Avid Toys“R”Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun new game.”