From today, GAME will become the first retailer in Europe to sell Nintendo eShop codes online and in store.
The new offering, which coincides with the launch of Fire Emblem, is exclusive to GAME and will allow customers across Europe to purchase digital games for Wii U and 3DS consoles.
Customers will be issued codes via till receipt (for in-store purchases) or email (when bought online), ensuring they are the first to get their hands on the latest games.
Once activated, codes can be entered into the Nintendo eShop on the console and the game will be downloaded.
The Nintendo partnership with GAME also makes it possible for gamers across Europe to purchase codes through its online store via PayPal or credit/debit card.
For customers in the UK, GAME is also offering an extra 25% trade-in value on selected game trade-ins* against Nintendo eShop purchases in store.