In what is a truly genius piece of marketing, and possibly the cheesiest videogame promotion ever, William Shatner and a Gorn recreate their famous battle in a living room while playing the upcoming Star Trek: The Video Game.
In the promotional video, which debuted Thursday exclusively on Yahoo! Movies (http://movies.yahoo.com), Shatner and a stunt man in a replica Gorn suit are seen casually playing Star Trek: The Video Game when a dispute leads to a friendly fight re-enacting actual choreographed punches from the classic TV brawl blow-for-blow. This time, however, couch pillows replace what appeared to be “space rocks” that were thrown the first time around.
“What better way to spotlight the adventure and fun everyone can have actually playing as Capt. Kirk in the new game, than to team up the legendary former captain himself to play one of his old foes,” commented LeeAnne Stables, President of Consumer Products at Paramount Pictures, the studio releasing the game. “Mr. Shatner is such a great sport and that Gorn had absolutely no chance of coming out on top this time.”
After spending a day on the set with the Gorn to create the video, veteran actor Shatner, who originated the role of Capt. Kirk in Star Trek: The Original Series, added: “It never ceases to amaze me how many people still ask me about that scene. It’s 46 years later, and he hasn’t aged as well as I have.”
In Star Trek: The Video Game, players take on the roles of Kirk and Spock, who work together to get to the heart of a mysterious attack by an enemy with unimaginable strength – a re-imagined version of the Gorn. In an entirely original story, written by BAFTA award winner Marianne Krawczyk, the Gorn is a terrifying threat, with an army that could overwhelm Kirk, Spock and the crew of the Enterprise.
The all-new video showdown between the two Star Trek icons can also be found online at www.startrekgame.com starting today, and highlights the co-op play that is at the heart of Star Trek: The Video Game, which will be available for Xbox 360, PlayStation 3 and PC on April 26th. Pre-ordering is available now.