NCSOFT have revealed the business model for their upcoming sci-fi MMO WildStar, which is due to launch next year, including your standard subscriptions and time cards, and a new “Play to Pay” method where players can pay their subscription with in-game gold – Interesting…
Upon purchasing WildStar through a retail outlet or digital download, players will receive 30 days free game time, plus three guest passes to give to friends for a week of galactic adventure. Players can then either opt to pay a standard monthly subscription, purchase a Game Time card, or use gold earned in-game to purchase C.R.E.D.D. from other players and avoid paying a subscription fee altogether.
C.R.E.D.D. (also known as a Certificate of Research, Exploration, Destruction and Development) is an in-game item that can be redeemed for game time. Players can sell C.R.E.D.D. to each other for gold in-game through each server’s Commodities Exchange at a rate established by the player community. C.R.E.D.D. can also be purchased for real money online at www.WildStar-Online.com. This model provides players multiple options for access to play – through a traditional MMO subscription or a ’play to pay’ approach.
“Gamers have strong opinions when it comes to business models and monetisation in MMO games”, said Jeremy Gaffney, executive producer at Carbine Studios. ”In combining a classic subscription model with C.R.E.D.D. we think we’ve struck a good balance. We definitely want to support players who appreciate the value of high-quality subscription-style game. Meanwhile, C.R.E.D.D. gives gamers who don’t like monthly subs the option to just play to pay and enjoy the same content”.