To remind everyone of the upcoming launch of F1 2013, there will be taxis roaming London complete with full F1 2013 livery.
October 4th sees the release of F1 2013 for Xbox 360, PlayStation 3 and Windows PC. This year’s title will feature all the cars and drivers from the 2013 FIA FORMULA ONE WORLD CHAMPIONSHIP, game enhancements, and a new gameplay mode called F1 Classics. F1 Classics will give fans the chance to race classic cars, on iconic circuits against legendary drivers.
From today, as part of the marketing campaign for F1 2013, four London taxis will be fully wrapped with F1 2013 livery. A trailer for the game will play on the reel in the two taxis, the receipts and tip-up seats will also be branded, and on select days, the taxis will have consoles installed in them for special events taking place around town.
If you spot the taxis in London, tweet a photo with the hashtags #F12013 and #Spottedtaxi, and there may be some prizes for the best pictures.
Taxi street dates will run from the 25th of September till the 20th of October, 2013.