The free to download app is a gentle ‘endless runner’ game where the aim is to navigate The Snowman and The Snowdog to the North Pole. On their journey the characters encounter UK landmarks including Stonehenge, the Angel of the North, Edinburgh Castle and Channel 4’s own London HQ as players collect snowflakes whilst trying to avoid crashing along the way. This new game launch follows the success of the original iTunes chart topping and award-winning game released last Christmas to mark the 30th anniversary of The Snowman and saw over one million downloads in December in the UK alone.
The new game is built on a freemium model which allows players to pay in app for shortcuts and customisations – a business model Channel 4 Online have recently introduced to monetise online content bringing together both the public and commercial value of Channel 4’s TV brands as its games portfolio grows. Players can still access all parts of the game for free if they wish.
A new costume customisation feature allows players to dress their own snowman in an array of accessories including replacing facial features and adding hats and scarves amongst other items using the game’s snowflake currency. Players can buy boosts, upgrades and increase their snowflake reserve through the in-app purchase options to fast track The Snowman and The Snowdog’s journey to the North Pole. To avoid bill shock, spend is capped at a maximum of £20 per player.