Green Man Gaming’s Playfire Rewards BETA Program gives players the chance to link their Steam accounts to Playfire and earn Green Man Gaming store credit for obtaining daily gaming achievements.
Since launch, 65% of gamers taking part in the BETA have already earned Green Man Gaming credit towards anything on the Green Man Gaming store.
Gamers who link their Steam account to Playfire are eligible to earn Playfire Rewards for gaining any of the achievements listed daily on the Playfire Blog. Frequently updated to ensure the correct mix of desire and attainability, the Rewards BETA is designed to optimise Green Man Gaming’s community offering, with additional platform support coming very soon.
As 85% of users told Green Man Gaming they’d like to earn credit not just for specific in-game achievements, Rewards Credit is available for activity like starting a new game, or playing for a minimum amount of hours, plus BETA participants can also earn credit by signing up to the Playfire Newsletter, all of which is converted into Green Man Gaming Credit.
“We’re excited to not only be rewarding our Playfire community for playing the games they own and love, but to also have their support and input as together we’re creating the world’s largest social commerce platform in the video game market” said Paul Sulyok, CEO at Green Man Gaming. “We’ve spent the past 12 months heavily investing in the Playfire service and have implemented over 1000 new features and improvements based on feedback direct from the community. We have the roadmap, but they are very much in the driving seat!”
“The Playfire Rewards BETA is integral to our long term, innovative digital strategy; to create a social commerce eco-system that reduces the cost of sale and wastage” explained Darren Cairns, EVP Marketing at Green Man Gaming. “All of the insight we’re gaining through the BETA and Playfire’s in-game tracking capabilities is helping us to build predictive models and accurate targeting mechanics based on actual in-game behaviour, rather than just purchasing or browsing history. By developing and investing in enhanced community services, we can better predict a player’s likely purchase propensity.”
Combined with exceptional content from Green Man Gaming’s official publishing partners, including specially promoted rewards, the Playfire Rewards BETA is encouraging users to revisit much loved titles, engage in new games, and is helping grow the player base of PC games, further growing the market and reach of publishers. Ultimately, Green Man Gaming is helping customers get more contextual and relevant messages and offers that meet the needs of a global core gaming audience; rewarding them by helping them purchase the games they want, how they want.