The Namco Bandai Games UK team decided to reunite Pac-Man with one of his old pals ‘Sonic The Hedgehog’ for the launch of PAC-MAN and the Ghostly Adventures video game on March 7th in a rather cheeky way.
Commuters were left stunned whilst driving along the M4 on Monday night, 24th February to discover the iconic yellow character standing 80 feet tall and plastered across the iconic SEGA building in Chiswick, West London.
The plug was unfortunately pulled 5 minutes in, however, when security guards were alerted by local authorities as this was a stunt clearly designed to shock, delight and decorate Sega’s impressive building that graces West London.
“We wanted to be cheeky, create some fun, but obviously do it quietly. Something that’s hard to do in the game’s industry, but slightly easier at midnight. We hope Sega aren’t offended, more delighted” commented Lee Kirton PR & Marketing Director Bandai Namco Games UK.
Robert Leney, Data Broker, 34 said “I’ve been travelling home on the M4 every night for the last 15 years and the massive Sonic character has always been a marker that I’m entering London. I was in complete shock to see it had been taken over by PAC MAN. It’s all good though as I love seeing my two favourite childhood video game characters reunited again.”
The projectors used were the most powerful in the UK and produce a 30m wide x 25m high projection area.