US-based Kotaku is the world’s most thought-provoking gaming culture media brand and reaches 11.5 million passionate and engaged global unique users every month, including 1.1 million in the UK. US-based Lifehacker is the website dedicated to living life better in the digital age and reaches 22.7 million highly loyal and enthused global consumer and business tech unique users every month, including 1.6 million in the UK.
The new licensing partnership means that, for the first time, the UK audience will have exclusive fully-localised content created and curated by Future. Kotaku UK will sit alongside Future’s flagship portfolio of games sites, including GamesRadar and CVG – increasing Future’s Games online footprint in the UK by 50% to over 3.3 million monthly unique users. Lifehacker UK will sit alongside Future’s category-leading Technology portfolio, including T3, TechRadar and Gizmodo UK – increasing Future’s Technology online footprint in the UK by 29% to over 6.8 million. Both sites will launch in April.