Last night, GAME was the only place to get the full Call of Duty experience as it opened its doors 24 hours before the official release date of Call of Duty : Advanced Warfare with exclusive midnight launches taking place across the country.
GAME opened 316 of its stores across the UK, offering, where fans of the franchise the chance to get involved in the action at their local store with giveaways, raffles and hands on time with the game ahead of its midnight launch.
For lucky fans who made it down to GAME’s Stratford store, there was a host of entertainment on offer, including the chance to play the game in a 6 x 6 player purpose built pod. Fans of the franchise were also entertained by an exclusive GAME Call of Duty Advanced Warfare Day Zero live show which showcased multiplayer modes and maps, along with an exclusive interview and development tips from Michael Condrey, co-founder of Sledgehammer Games.
Charlotte Knight, Category Director at GAME, says: “We were incredibly lucky to be able to offer gamers the great opportunity to get hold of the game as soon as possible. A Day Zero edition of Call of Duty: Advanced Warfare is like a golden ticket to early gameplay for many players, offering them an extra 24 hours in the field.
“The midnights were a great chance for fans of the game to come down, experience the buzz and get their hands on some exciting new merchandise and clothing. The Day Zero edition at GAME comes with a special edition bonus Exoskeleton and plenty of extra content so it’s no surprise we had such huge turnout on the night.”