Beginning on 19th January and continuing through March 1, 2015, guests who visit participating BURGER KING restaurants in the UK and Ireland will be treated with a fun welcome by various characters from the Angry Birds Go! and Angry Birds Stella games. The Angry Birds promotion marks the brand’s first global marketing campaign designed to connect with fans of all ages, around the world.
The campaign will encompass a specially designed kid’s bag, one of six different Angry Birds themed toys in every kid’s meal including a double puzzle and stencil kit, digital activations, as well as in-store posters and window stickers to advertise the promotion.
“We are always looking for ways to innovative the guest experience,” said Matthew Bresnahan, Marketing Director, Northern Europe, Russia, & Africa. “The Angry Birds franchise is well-known for crossing all generations and offers the perfect opportunity for us to connect with all members of the family.”