Lego Minecraft has been voted Toy of the Show by media visiting Toy Fair in London this week. The Corgi James Bond Aston Martin DB5 from Hornby came in as runner up.
Lego Minecraft is the second winner of the award with 2014’s inaugural prize given to the Sorgenfresser Worry Eaters from Schmit, distributed in the UK by Coiledspring Games.
More than 400 broadcast, national, consumer and trade journalists have reported from Toy Fair since it opened on Tuesday 20 January.
“We are really proud of Minecraft as it has been built on consumer demand. We asked consumers for their feedback to develop this range and we are delighted to have recognition of that effort with the Editors Choice Toy of the Show Award”, said Angie Tutt, Brand Director, Lego.
Nathaniel Southworth, Sales and Marketing Director from Hornby said,”Wow! What a fantastic result for the Corgi team and recognition of what an awesome toy it is! 50 years ago, it was a first ever Toy of the Year and this award recognizes that toys developed by passionate people can stand the test of time”.
“We’d like to say a big thank you to all the journalists who attended Toy Fair’s media day and who took the time to vote in the Editors’ Choice awards – it’s always interesting to see what product launches catch the eye of different visitors to Toy Fair,” said Natasha Crookes, Director of Communications for Toy Fair.