Disney Tsum Tsum is a puzzle game that features the popular “Tsum Tsum” series of stuffed toys designed after popular Disney characters. Since launching in Japan on January 29, 2014, the simple and enjoyable gameplay concept of connecting 3 or more “Tsums” to gain points, as well as the game’s use of charming and adorable Disney characters, has appealed to a wide range of users. Its popularity has led to an English version and releases in 40 countries and regions around the world, centered in the United Kingdom and other European markets as well as Taiwan, Thailand, and other key markets in East Asia.
A special promotion will take place to celebrate reaching the 40 million downloads milestone. From 12 am on February 19 through 11:59 pm on February 22 (GMT+9), the appearance rate for certain Tsums will be boosted and the reward for clearing Daily Missions will be increased greatly during the event period.