Starbreeze’s asymmetrical horror game launched seven days ago on Steam, and in that time has sold more than 270,000 units and has hit no.1 in the Steam sale charts. This has covered the development costs and more. A good week by all accounts.
” We couldn’t be happier to release Dead by Daylight as our first publishing partnership together with Behaviour” said Bo Andersson Klint, Starbreeze Studios CEO. “With this launch, we’ve proven that the concept we’ve developed with our own PAYDAY-franchise, can be replicated and utilized for other games. Taking the game to different events and seeing it on the top 5 most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game. We look forward to seeing the game evolve and thrive in the community.”
“Our partnership with Starbreeze has been a great fit from the get go, they believed in our vision and gave us the creative freedom and support needed to make a massive statement out of the gate” said Rémi Racine, CEO of Behaviour Interactive. “Behaviour Digital is a new studio where we invest in our own future, with Dead by Daylight being our first release, we couldn’t be prouder; we have been developing concepts around this theme for many years now and it’s great to trail blaze in this space. From the beginning, we conceived Dead by Daylight to be a community focused game, but the engagement from our players has been fantastic.”
Dead by Daylight is both an action and survival horror multiplayer game in which one crazed, unstoppable killer hunts four survivors through a terrifying nightmarish world in a deadly game of cat and mouse. Dead By Daylight is available on Steam, with a discount price of £13.49 until July 4th.