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Who You Gonna Call? – Fruit Ninja

Posted by GG Goblin On July - 15 - 2016

Halfbrick Studios’ Fruit Ninja has a Ghostbusters update on iOS and Android.

 


 
Created in collaboration with Sony Pictures Consumer Products, the Fruit Ninja Ghostbusters update sees players battling with iconic Ghostbusters characters and ghosts from the new and old films in an epic tournament mode. The update also introduces a new gameplay mechanic, in which players must draw circles around ghosts in order to ‘capture’ them and turn them into tokens which can then be redeemed for the grand prize: a powerful new blade and dojo.

 
Halfbrick and Sony Pictures previously collaborated on updates for Fruit Ninja and Monster Dash as part of the Ghostbusters 30th year anniversary in 2014. The Ghostbusters blade and dojo are still available for purchase within Fruit Ninja, while Monster Dash players can purchase Peter Venkman as a playable character and the Proton Pack as a special weapon.

 
“Our brands have worked well together and when the new Ghostbusters was announced, we knew we had to bring the latest characters, proton gear and ghosts back to Fruit Ninja. Our fans are in for a treat with what Halfbrick has done in this update,” said Mark Caplan, Senior Vice President, Consumer Products, for Sony Pictures Entertainment.

 
“The original Ghostbusters update is one of our most successful brand integrations. The opportunity to work on such a beloved franchise and bring something new for Fruit Ninja fans was an easy decision because we know our fans will love it,” said Nicholas Cornelius, Chief Marketing Officer at Halfbrick.

 
To further celebrate the update, Halfbrick is teaming up with digital agency SXM Entertainment to broadcast a real-life Fruit Ninja tournament on Facebook Live. Warriors will use their weapon of choice to chop a cocktail of different fruits coming at them in real time, and viewers will be able to vote on their favourite and crown them champion of the tournament.

 

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